Trade marks identify goods and services of a company and distinguish them from those of other companies. Effective defence against the registration and use of identical or similar signs by competitors usually requires prior application and registration of the trade mark. Registering your trade marks is therefore essential for your business if you want to establish your trade mark as an indication of origin and guarantee quality.
In addition, trade marks can represent a real asset: Trade marks of well-known German car manufacturers, for example, are valued at 15 to 25 billion US dollars. Your brand may also be your most valuable asset!
Our advice begins before the trade mark application is filed: we research whether the desired trade mark is registrable and available, thus minimising the risk of an official refusal and collisions with older rights of third parties. We take care of the application for national, European as well as international trade marks until registration. Thereafter, we monitor the relevant trade mark registers in order to be able to take effective action against conflicting applications at an early stage. In addition, we represent your company in trademark disputes before authorities and courts.